For Richard Mille, this was not an impulsive decision quickly taken; it was the direct fruition of decades of experience gained by guiding diverse wristwatch and elite jewelry brands in the creation, management and development of a myriad of high profile projects. This deep fascination for technology, his expertise and personal passion for racing cars combined with his extreme sensitivity to design and ergonomics, meant that no watch in existence at the time could ever really meet his expectations.